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Web 2.0 Presentations
This semester, we had a number of presenters come to class and enlighten us with the work they do with respect to web 2.0 technologies. The subject varied from security to legal issues to even the future of marketing. It was really interesting to get an “inside” perspective on how companies in today markets are implementing web 2.0 technologies. In my opinion, one presentation stood out from the rest though. Eric Bosco, from Platform-A, gave us a good overview of advertising web 2.0 styles. He provided a nice history of media evolution and how we ended up with today’s extensive global internet. Eric introduced concept which were new to me. First, he informed us that his company was a media broker. What is that? I had no idea what this was. Eric informed us that advertisers don’t have the time or energy to select every website they may want to put ads on, thus a media broker collects sites for the advertiser. To do this, there is a lot involved but basically a number of factors will result in the optimal place for an ad to be placed. Another term he introduced me to is rich media. Rich media is basically interactive advertising. One way to think of it is banner ads made 10 times better. Rich media has proven more affective versus traditional ads. Being a media broker, there are a few different ways to charge your customers. One way to do so is based on CPM (Cost per thousand). 
This concept basically estimates the dollar value associated with displaying the ad to 1,000 views. For example, $40 CPM means that it costs $40 to show the banner on 1000 page views. The other two ways to charge are CPC where you get paid on the basis of cost per click and the last one is cost per action where you dont get paid unless the person performs some type of action such as buying or registering. This presentation was very interesting. I provided me with a good understanding of advertising and all of the various intricacies that I was unaware of before. Advertising is a simple concept but involves very complex algorithms for the determinations of where ads should be places, what colors to use, image size, how often to change an ad, etc. Additionally, advertising is a new market place for even individuals looking to make some money on the side. Any given person can start a blog, if it gains momentum, using applications such as adsense..there is always money to be made!!
This semester, we had a number of presenters come to class and enlighten us with the work they do with respect to web 2.0 technologies. The subject varied from security to legal issues to even the future of marketing. It was really interesting to get an “inside” perspective on how companies in today markets are implementing web 2.0 technologies. In my opinion, one presentation stood out from the rest though. Eric Bosco, from Platform-A, gave us a good overview of advertising web 2.0 styles. He provided a nice history of media evolution and how we ended up with today’s extensive global internet. Eric introduced concept which were new to me. First, he informed us that his company was a media broker. What is that? I had no idea what this was. Eric informed us that advertisers don’t have the time or energy to select every website they may want to put ads on, thus a media broker collects sites for the advertiser. To do this, there is a lot involved but basically a number of factors will result in the optimal place for an ad to be placed. Another term he introduced me to is rich media. Rich media is basically interactive advertising. One way to think of it is banner ads made 10 times better. Rich media has proven more affective versus traditional ads. Being a media broker, there are a few different ways to charge your customers. One way to do so is based on CPM (Cost per thousand). 
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