More on Facebook

So I did some research and found out some interesting things about Facebook. Facebook is defined as a social utility and was founded by former-Harvard student Mark Zuckerberg. Joining Facebook is free and connects people via internet email accounts. Facebook started as a project within the Harvard confines. It was originally only for Harvard students but its popularity gained momentum and its adoption spread quickly to high school/college students and beyond. These days I feel like everyone has an account. Facebook has evolved in recent years with the addition of new features to profiles so more information can be shared with users. A profile includes: Information, Status, Friends, Friends in Other networks, Photos, Notes, Groups, Chat, and The Wall.

The following are some surveys/study findings[1]:

In 2005, survey showed that approximately 80% of students in supported colleges had a Facebook account, with 60% logging in daily.
It was voted the most “in” thing after the iPod and tying with Beer.
90% of all undergraduates in the US use their accounts regularly
76.2% never click on ads

In my last class, we learned about the technology hype cycle. As defined by Gartner, a hype cycle is “a graphic representation of the maturity, adoption and business application of specific technologies.[2] “ There are various stages a given technology goes through such as technology trigger, peak of inflated expectations, and plateau of productivity. So my question is where on the hype cycle do you think Facebook is? I would imagine that it is currently climbing the curve to the peek of inflated expectations. The popularity of Facebook is still on the rise and as it continues to roll out enhanced and new features, it will continue to up the bar. Its visibility is turning the head of many companies who are trying to implement it within their business solutions. Thoughts?
[1] http://mashable.com/2006/08/25/facebook-profile/
[2] http://www.gartner.com/pages/story.php.id.8795.s.8.jsp